Our Story
Who are we?
We are avid hikers and outdoor enthusiasts on a mission to provide the most value while doing the least environmental harm as possible. Through every step of the process, from initial design to final packaging, we work to balance performance, cost, and sustainability so that we can provide a product with the highest CP value for our customers.
Our Values:
- Quality: Quality is at the core of everything we do. We strive to create products with quality designs that are comfortable to wear, and highly functional. We also aim to give our customers quality experiences before, during, and after their purchase.
- Sustainability: It probably comes as no surprise, but we love nature. So we are working hard to make sure we limit our impact on the environment as much as possible and we are always working on new ways to reduce our footprint.
- Affordability: Affordability is extremely important to us. Many companies set out to be the next big prestigious brand, but we take the opposite approach. We want to make sure our products aren’t out of reach for regular working people. We believe this is essential for getting more people to fall in love with the outdoors.
- Community: We love Taiwan and the wonderful outdoor community here. We want to support the local economy, create awesome products for this community, and ultimately help it thrive in every way possible. In 2023, we moved our apparel production to Taiwan and are currently working to move all production here. We also established our Nature Matters program to help fund outdoor education and preservation programs here in Taiwan.
Our Products:
All of our products are designed around 3 core concepts: comfort, functionality, and weight.
- Comfort: To us, the most comfortable gear is the gear you don’t even know you are wearing. A small rub or slight restriction of motion can grow to be extremely annoying after long days in the mountains and in some cases can ruin your entire experience. All of our products are designed with this in mind.
- Functionality: Mountains in Taiwan are rugged and the weather is unpredictable. This means gear needs to be tough but also flexible. In a single day you may need to cross a river, climb a rock face and traverse an ancient forest. The weather may change from 25℃ to 0℃ in just a few hours and you may experience heavy rains, sweltering humidity, blistering sunlight, raging winds or all of the above. The gear you wear is your first line of defense and it needs to be designed accordingly. All of our gear is designed to function in a wide range of environments so that no matter the conditions, you are prepared.
- Weight: Everything that goes into the mountains with you, goes on your back. So reducing the weight you carry increases the pleasure of your hike. When we design our gear, we aim to cut as much weight as possible while maintaining comfort and functionality.